The doorbell will be ringing unexpectedly in millions of homes from next year as an army of government-funded “travel advisers” tries to persuade people to switch from driving to walking, cycling and public transport.

If you are out, they will keep coming back and will call up to ten times, even in the evenings or at weekends.


They will ask you about your travel habits and will offer advice tailored to your journeys, including maps for walking and bus timetables.

If you appear unconvinced, they will offer incentives such as discounts at local bike shops and outdoor stores and free pedometers to measure how far you are walking.