NASHVILLE, Tenn. - Nobel prize winner and former Vice President Al Gore plans to launch a three-year, $300 million advocacy campaign calling for the United States to reduce its greenhouse gas emissions.

The Alliance for Climate Protection's "We Campaign" will combine advertising and online organizing and advertising with grassroots groups. It is aimed at educating the public about global warming and urging solutions from elected officials.


Gore says the campaign set to launch Wednesday is intended to promote a major shift in public opinion and engagement on the issue.

"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore told The Washington Post.