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Shell Oil president: To cut price, produce more gasoline in U.S.
Consumption; Demand; PricesGuest writes:

... John Hofmeister, president of Shell Oil Co., the U.S. division of Royal Dutch Shell, addressed rising gasoline prices during an interview Wednesday with John Roberts on CNN's "American Morning."

ROBERTS: What do you say to people who are in this budget crunch of trying to fill up the family car?


HOFMEISTER: I say we need more gas to be produced in this country. I've been saying that for three years, ever since I took this position [as president of Shell].

If the U.S. set a goal to produce 2 to 3 million barrels more a day in this country, we would send a shock around the world that would immediately say to the speculators, hey, U.S. is serious. President [Bush] said something yesterday about this. I didn't hear him, but I think that's good news. But we should set a specific target.

The presidential candidates should be out there on the postings saying let's increase domestic production by 2 to 3 million barrels a day. That would be something that would put money back into this country, jobs back into this country, and it would bring more supply toward the Americans who need it.

CNN

Posted on Wednesday, April 30 @ 13:31:50 PDT by Leanan
 
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Re: Shell Oil president: To cut price, produce more gasoline in U.S. (Score: 1)
by tpy on Wednesday, April 30 @ 16:53:27 PDT
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I find it absolutely amazing that when the media speaks with oil corporations about earnings performance that the only measure used is percent of gross revenue, or sales.  For one to appreciate the financial performance of a business, one needs to look at other business metrics such as return on investment. Ponder for a moment that the feds own report states that the largest piece of the cost of producing a gallon of gasoline is the cost of the crude oil. So naturally it follows that as crude oil prices rise, so does the price of gasoline. Now the shell game. If all other costs of production remain relatively constant excluding the cost of crude, then the fixed percentage pricing on an increasing sales value is generating a higher return on the company’s fixed assets. Typical corporate manufacturing theory would look at its fixed assets and when they found a set of assets returning ever higher rates of return, they would create more of these assets to generate more capital. In this case more refineries. This is not the strategy of today's oil interests and it is understandable to see why. Creating more assets to produce distillates puts more product on the market and the competition drives down the price of gasoline and reduces not just gross profits, it reduces significantly the asset's performance for their return on investment. Are oil companies happy with the current trends of dropping supplies of gasoline and increasing costs of crude? On this model of ever improving margins and growth in return on investments, they would be foolish not to be. So, if the forgoing is on target, explain to me why any business person would want to change the current formula. Those that are talking about windfall profits would be well to talk about a fair rate of return on invested capital. The stated 7.5% return on the portion of the price of a gallon of gasoline attributed to actual production, distribution and G&A maybe reasonable. But is 7.5% as a return on the cost of capital to purchase the crude reasonable given the cost of money. Maybe. Maybe not.



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