In one TV commercial, Kool and the Gang warble their celebration of good times because coal, yes, coal, makes the party possible in America. In another, white and black, young and old, male and female, and even someone in a doctor's green scrubs, stare into the camera and soulfully declare: "I believe" American know-how will make coal clean and stop it from contributing to climate change. Not sold? Maybe you missed the newspaper ads and billboards warning that turning away from coal could mean blackouts, unemployment and higher electric bills.


These messages and other variations on the coal-is-great theme are flooding the nation courtesy of the coal industry, coal-fueled utilities, railroads and related industries. The pro-coal marketing campaign -- known by its tag line "Clean Coal" -- has kicked into high gear as prospects for new plants have turned bleak. Wall Street is tightening financing, leading to what one analyst told the Christian Science Monitor is a "de facto moratorium on coal power." The expected election of a more environmentally friendly president may lead to the first federal limits on carbon dioxide emissions. Even red states like Kansas are now battling the construction of coal-fired plants. Last year, 59 new plants were either canceled or halted across the nation.

When it comes to the threat of global warming, "the coal industry are the last people to get it," says Daniel J. Weiss, senior fellow and director of climate strategy at the Center for American Progress, a nonprofit, progressive think tank. "That's why they're fighting so hard. They're on a death spiral right now."