The people's car coming to India
Date: Sunday, January 06 @ 22:41:05 PST
Topic: Consumption; Demand; Prices


After years of secret preparation, the world's cheapest car will be unveiled in Delhi this week - delighting millions of Indians as much as it is horrifying environmentalists.

At 100,000 rupees (£1,290), the People's Car, designed and manufactured by Tata, is being marketed as a safer way of travelling for those who until now have had to transport their families balanced on the back of their motorbikes.


Ratan Tata, 70, chairman of the family-run business, who has spearheaded the race for a cut-price car, wrote on the company website: 'That's what drove me - a man on a two-wheeler with a child standing in front, his wife sitting behind, add to that the wet roads - a family in potential danger.'

Guardian





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