Nearly half the British public have vowed to fly less in the coming year to help the environment, according to a new survey that will alarm airlines struggling with record fuel prices and the fallout from the credit crunch.

An exclusive poll for The Times shows that 46 per cent of consumers have pledged to cut air travel while 23per cent will fly only with those airlines that have a clear green strategy.


More than three quarters - 81 per cent - feel that airlines still are not doing enough to tackle social and environmental issues.

The survey also reflects the strength of anger towards British Airways over the Terminal 5 debacle, in which hundreds of flights were cancelled and which forced an apology from Willie Walsh, the BA chief executive.