The end of the Petropound
Since it's peak in 1999, an important additional pressure on the Pound has come from the decline in North Sea oil production. Its decline has been forecast for some years (C.J.Campbell, "Peak Oil"). Despite the discovery of new oil fields and the application of new extraction technology, North Sea oil production has been steadily declining from its peak in 1999 and is forecast to decline considerably more at a rate of between 7% and 13% per year, depending on assumptions about new discoveries)(Euan Mearns, Oil Drum Europe).
So even people calling themselves an "independent market planning consultancy, with a strong customer focus and a data based yet creative approach to solving marketing problems" are getting it.
See here