Communities making their own currencies
Diana Felber brought her groceries to the checkout and counted out her cash -- purple, blue and green bills that are good at only businesses in western Massachusetts.
Known as "BerkShares," the colorful currency is printed by a nonprofit group to encourage people to spend close to home in the state's Berkshire region. Customers who use the money also get a built-in 10 percent discount, since they can get 100 BerkShares for just $90 at local banks.
"I like all the ideas about local," said Felber, 64, an artist shopping at the Berkshire Co-op Market. "I also like that it's a discount. Who wouldn't like that"
The BerkShares program is one of the most successful of its kind in the country, and it is attracting attention as other communities look for ways to insulate their economies from the deepening financial crisis.
Susan Witt, co-founder of the nonprofit Berkshire Inc., said her group receives about three calls a day from other people interested in creating local currencies.
So far, more than $2 million in BerkShares have circulated through 350 businesses since the bills were first printed two years ago.
BerkShares look similar to real money for good reason: They are printed on specialty paper from Crane & Co., a local company that has been the sole provider of paper for U.S. currency since 1879.
The bills come in denominations of 5, 10, 20 and 50, and feature portraits of well-known local figures: a Mohican Indian, the original inhabitants of the area; civil rights leader W.E.B. DuBois, who was born in Great Barrington; community leader Robyn Van En, who died in 1997; Herman Melville, author of Moby-Dick; and painter Norman Rockwell, who lived in Stockbridge.
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