by MarkJ » Fri 08 Jan 2010, 07:24:26
When diesel, heating oil and kerosene were pushing $5 per gallon, we were still waiting in line at convenience stores behind people buying beer, cigarettes and multiple $5, $10 and $20 scratch-offs after they filled up their cars, trucks, vans, SUVs, snowmobiles and portable fuel containers.
We had a modest increase in amount of heating and heating fuel customers that made price driven furnace, boiler, water heater, zoning, control upgrades, but demand for insulation, weatherization, windows and doors was low.
Rather than insulate, weatherize or replace grossly oversized, grossly inefficient furnaces or boilers, customers applied for HEAP, Emergency HEAP, they installed wood stoves, pellet stoves, coal stoves, they used electric/kerosene space heaters, they switched from auto-fill to will-call and/or bought kerosene and diesel at the pumps on a daily basis.
We had customers making 30 plus mile round trips every day or two in trucks or SUVs to pick up a few gallons of kerosene for their furnaces, boilers, water heaters, space heaters and salamanders. Our sister saw dozens of our heating customers at her store buying only 2 or 3 gallons of kerosene per day, yet they'd spend a fortune on lottery, beer, cigarettes, subs, sandwiches etc.
We'd service HEAP and free furnace/boiler service/repair/replacement customers that cried poverty, yet had multiple newer cars, trucks, SUVs or toys like motorcycles, snowmobiles, boats, quads or waverunners.
One of our gas stations that still has gas with no ethanol has a large customer base that make 100 mile plus round trips to buy fuel for vehicles, boats, snowmobiles and equipment. They have a large base of customers that still buy $5 at a time.
When fuel prices were at their peak, carpooling was nearly non-existent, the suburban and rural transit lines were often empty/nearly empty and school buses were often half empty as well. High school kids were still driving to school and parents, nannies, relatives and friends were still driving younger kids to school. They'd let their vehicles idle for 20 to 30 minutes while waiting to pick up their kids since they'd arrive early to get a premium parking space.
Locally, we have what we call the "Scratch-Off Idle" during the winter. People leave their vehicles running while they're in convenience stores purchasing scratch-off tickets and cigarettes. When they get into their running vehicles, they light up then rub off their scratch-off tickets. They then take their winning tickets into the store, then buy more tickets. This cycle repeats itself until they lose, they run out of money or they're late for work.
Even the people that call themselves poor have such high standards of living and so much support from social programs that they have dozens of areas where they can eliminate spending, reduce waste, or trade down.