There have been a lot of quirky economic indicators bandied about of late, from sales of lipstick to pick-up trucks — with varied results. But men’s underwear sales even have the endorsement of former Fed Chairman Alan Greenspan, since they tend to be one of the first things men stop buying when times get tough.
“Guys don’t buy underwear unless they absolutely need it,” said Marshal Cohen, chief industry analyst with NPD Group. So, while companies are offering up signs of recovery in their latest earnings reports, we wondered: What does the underwear drawer say?
Frightfuly, analysts estimate that global skidmarks since August 2008, if placed end-to-end, would probably now stretch to the moon and back.
heh-heh... I made up that last part.
Some might imagine that a product like this one might do well in scary economic circumstances:
But nope. It turns out that men don't buy those kinds of things either.