School lockers are becoming the latest venue for bombarding kids with advertising.
Just what that will look like is on display at the north suburban Centennial school administration building: four lockers wrapped in a bubblegum pink ad for the Mall of America's "Underwater Adventures" aquarium.
On Nov. 1, the school board is slated to decide whether it will allow the ads on up to 10 percent of the available surfaces in all of the district's seven schools. That includes lockers, walls and floors. The take for the district? $184,000 a year.
In a bleak economy, with dim prospects for any new state school funding, Centennial -- with $3.6 million in cuts this year and more likely on the way next year -- is just the latest school district looking at the ads as an alternative way to generate some cash. Paul Miller, president of Coon Rapids-based School Media's, the company that would install the ads, said he expects to have nine Twin Cities school districts signed up by the end of the year.
http://www.startribune.com/local/north/105226404.html?elr=KArks:DCiUHc3E7_V_nDaycUiD3aPc:_Yyc:aU6:iPhD_oD3aPc:i_kchO7DU
This is depressing. School is about learning things other then new products and the false ideal that material goods will bring you happiness.
Thoughts?
