The U.S. Federal Trade Commission (FTC) has released a reports entitled Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers, as a set of proposed guidelines that encourages policymakers to enact privacy, security, and data breaches legislation.
FTC chairman Jon Leibowitz said, “If companies adopt our final recommendations for best practices-a and many of them already have – they will be able to innovate and deliver creative new services that consumers can enjoy without sacrificing their privacy,” The Inquirer.net reports. "We are confident that consumers will have an easy to use and effective Do Not Track option by the end of the year because companies are moving forward expeditiously to make it happen and because lawmakers will want to enact legislation if they don't."
The New York Times reports that Commissioner Thomas Rosch did not agree with all guidelines released in the report, namely with the aspects of what consumers deem ‘unfair’ as to what businesses may deem ‘unfair’. He also called recommendations in the report overly broad. “It would install ‘Big Brother’ as the watchdog over these practices not only in the online world but in the offline world,” Rosch wrote of the report.