http://www.forbes.com/sites/matthewherper/2015/03/27/no-its-not-safe-to-drink-weed-killer-on-camera-but-who-cares/In 2010, Moore became a controversial figure for his work on an environmental sustainability report for Asian Pulp & Paper, an Indonesian company derided by groups like the World Wildlife Fund for, among other things, threatening endangered Sumatran orangutan and tiger habitats.
Moore’s report came back glowing. APP, he said, was "engaged in world-class sustainable forest management,” according to the Guardian.
“[Moore] is seen by some environmentalists as the most brazen of the spin doctors they face,” the Guardian’s George Monbiot wrote at the time.
He's a paid industry shill. He's also a climate sceptic who says 'there is “no scientific proof” that humans are driving the global warming'. He may once have been an environmentalist, but people can and do change.
Here's Monbiot's article on him
http://www.theguardian.com/environment/georgemonbiot/2010/dec/02/sumatra-rainforest-destruction-patrick-mooreMoore became one of Greenpeace's most articulate and effective spokespeople, leading campaigns against nuclear warships, whaling and seal clubbing. He became head of the Greenpeace Foundation, which later turned into Greenpeace Canada, and he was a director of Greenpeace International. Then, in the 80s, it all went horribly wrong. Moore claims he fell out with Greenpeace over scientific issues. Greenpeace maintains that he left after his autocratic style lost him the votes he needed to stay on the board. In either case, in 1986 he left Greenpeace and started a fish-farming business on Vancouver Island. In 1991 he wound it up after the price of salmon halved. Moore then made two moves that came to define his later career. He joined the board of the Forest Alliance of British Columbia, a group set up by logging companies to fight the greens trying to prevent the clear-cutting of ancient forests; and he set up the first of his consultancy businesses. In 2001 he founded Greenspirit Strategies with two of the public relations experts he had worked with at the Forest Alliance.
He has done well. He tells me: "I make less than the average corporate lawyer but consider myself successful" – for someone who started his career as an academic. He has homes in the city of Vancouver, in a fishing village on Vancouver Island and in Baja, California. His services have been widely used not only by controversial companies, but also by the media, for which he writes articles and gives interviews attacking environmental groups and their campaigns. While he is invariably billed as a co-founder of Greenpeace, I have come across only two instances in which viewers or readers are told that he works for companies with an interest in the issues he's discussing.
It's worth reading the rest to see how his assessment of the Sumatran rainforest destruction differs from genuine environmental groups. George concludes
Whatever its merits, the "inspection" did the job. The Washington Post has repeated some of Moore's claims about APP on its website, without questioning them or explaining that he was paid by APP. Moore tells me that his report is now "in the hands of everyone in the paper trade". His credentials as a co-founder of Greenpeace, with a PhD in ecology lend it a weight it might not otherwise possess.
But it seems to me that he cannot play this card for ever. There will come a point at which his credibility as a "leading environmentalist" runs out. He too will become a toxic brand, likely further to taint a company trying to clear its reputation. But for now the work keeps rolling in.
What we think, we become.
