Yoshua wrote:"For practical purposes EROI is bunk."
Fine, then why even bother improving fuel efficiency?
Minimize AGW.
Having more energy to consume as a species when we need it.
For consumers, saving money. For businesses, profits, as you said.
...
People would find, generally, that a mindset of saving, vs. consuming all people can afford from earnings AND borrowing, would lead to a much calmer life, re financial issues, in the long run. It would also be easier on the planet.
This was perhaps the most valuable broad lesson my parents taught me, without having to learn it the hard way (as they did) via the great depression and WWII constraints.